Applied Maths launches new corporate website and logo
Sint-Martens-Latem, Belgium, April 25, 2007 – Applied Maths NV is pleased to unveil its new corporate website www.applied-maths.com. The new website design presents a wealth of well-organized information in a modern and intuitive design.
"The challenge of designing a website is that it has to be attractive and informative both for existing customers and new visitors" said Luc Vauterin, CEO at Applied Maths. "With our new website, we have achieved this goal by offering quick product and news headlines on the frontpage, while providing specialist information in an intuitive and surveyable platform."
The new website has been improved with a number of new features, such as:
- An updated FAQ database with search function
- News flashes on the start page
- Direct links to important info such as Support, Feedback, and Contact from every page
- Improved News and Events
- Navigator on every page
- Sitemap
In parallel with the launch of a new website, the company also unveils its new corporate logo and branding. The new logo is vibrant and recognizable, both in colors and design, conveying the message of a dynamic company with a unique identity. The stylized double helix refers to the DNA molecule as a symbol of bioinformatics.
The new website and corporate logo are reflective of the company's open, customer-oriented vision and the ambition to reinforce its position as a pioneering and leading operator in the worldwide Bioinformatics market.
About Applied Maths
Applied Maths, a bioinformatics company, was set up in 1992 and incorporated in 1994. Since then, it has gained global recognition with its software for the analysis of electrophoresis patterns. The company has acquired a unique market position with BioNumerics, a software suite for integrated databasing and the analysis of all kinds of biodata. BioNumerics has developed into a multi-faceted platform combining databasing and analysis technologies, with numerous applications in research and diagnostics, including in bacterial and viral epidemiology and profiling, plant improvement, human genetics and biotechnology.
Applied Maths combines extensive expertise in bioinformatics and unique mathematical know-how to develop the most powerful and fastest algorithms for pattern recognition and matching, data mining, screening and clustering. In so doing, the company fulfills a critical requirement in the bioinformatics industry for obtaining and analysing greater and more complex data sets. The impact of Applied Maths' software is evidenced by referrals in more than 1300 scientific publications and an impressive portfolio of customers in the academic, industrial, clinical and public sectors in more that eighty countries throughout the world. The BioNumerics software platform is used in many prestigious international projects and networks.
Applied Maths has units in Sint-Martens-Latem (Belgium) (head office) and Austin (USA). In 2006 KBC Private Equity and KBC Private Equity Fund Biotech acquired a majority stake in Applied Maths, with remaining shares owned by management. For further information, please visit the company's website: www.applied-maths.com.